Last verified September 4, 2026
Arnd Florack
University of ViennaLooking for more researchers like this?
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Research focus
Consumer Behavior in Brand Consumption and IdentificationBehavioral Health and InterventionsSocial and Intergroup PsychologyCultural Differences and ValuesConsumer Retail Behavior Studies
Recent publications
- Dataset, Codebook, Items for Moral Foundations and the Acceptance of Plant-Based Meat Alternatives, Cultured Meat, and Insect Protein (2026)
- Dataset, Codebook, Items for Moral Foundations and the Acceptance of Plant-Based Meat Alternatives, Cultured Meat, and Insect Protein (2026)
- Digital Maturity Reduces Digital Escape: An Experimental Investigation of the Avoidance of Challenges (2026)
- How influencer stereotypes impact brand stereotypes: a multilevel perspective on stereotype content transfer (2026)
- Digital maturity reduces digital escape: An experimental investigation of the avoidance of challenges (2026)
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